VF

Veridian Farms

Mid-marketCustomer

veridianfarms.comAgritech450 peopleFresno, CA

RAOwnerRuth Adler

Stage

Discovery
Evaluation
Proposal
Negotiation

HealthAt risk · −15 in 14d

42

Open pipeline1 deal

$72Knot in the Q4 forecast yet

ARR

$72Krenews in 87 days

Next step

Model a smaller renewal

· suggested by Ledger

Timeline

7

Today

Ledger flagged seat usage down 14%
8:30 AM
Usage export, Sep 23

Yesterday

Ledger checked the renewal forecast
6:40 PM
Contract, renews Dec 20

Sat, Sep 19

Scout found a signal: budget freeze announced
8:00 AM
News, Sep 19

Fri, Sep 11

AR
Anika Rhodes replied by email
9:00 AM

Tue, Sep 8

RA
Ruth Adler called · Intro call with Anika Rhodes · 30 min
9:00 AM
ARAnika Rhodes

Wed, Sep 2

Pilot opened the renewal deal
Deal created, $72K · Renewal

Mon, Aug 31

Scout researched the account
Company website, 450 people · Fresno, CA

VF